Have you ever found it difficult to get the attention of someone engrossed in his smartphone, reading a book, playing a video game or watching TV? Don't worry, you have not been ignored -he probably just didn't hear you talking.
A new study in the United Kingdom revealed that concentrating and placing undivided attention into a visual task can make a person temporarily deaf to sounds coming from their environment.
Experts at the University College London called this deficit "inattentional deafness."
"You may think that the person is ignoring you," said Lavie. "But their brain just can't respond to your voice. So you shouldn't take
it personally."
This study is featured in the Journal of Neuroscience.
Alyssa Navarro
Source: techtimes.com
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